About the Company:
Our client is an ed-tech company whose mission is to build a world where knowledge is accessible - by everyone, everywhere. With a platform community of knowledge experts and content creators on their AI-driven learning platform, they enable people to share professionally designed courses and tutorials easily, to the world. If you are excited about building quality software, are passionate about software development and would like to contribute to the meaningful space in education, this opportunity may be for you!
What to expect:
Lead and Manage Marketing Nurture Strategy
Develop and Lead Marketing Lead Scoring Strategy
Develop and implement Marketing Orchestration utilizing Marketing Automation Tools
Manage and Measure Marketing Operational Agency on email marketing deliverables as well as resource utilization
Collaborate with Growth Marketing and LTA team and drive engagement on leads at mid-funnel
Collaborate with Branding and Content Marketing team to develop content to populate marketing nurture
Develop marketing dashboard and provide marketing insights on mid-funnel and conversion metrics
Support business development engagement on account-based marketing to drive high value leads through the funnel
Engage with sales team to hand over MQLs and be responsible for SAL conversion
Be responsible for API development to drive automated data pipeline between marketing and product
Support RFP and Budgeting cadence where relevant for marketing operations influence and utilization
What we are looking for:
Have at least 5-8 years of experience working in an agency or in-house within a marketing operational agency or a inhouse marketing operational department
Have prior experience working with Eloqua, Pardot, Marketo or any other equivalent tool
Have experience in managing forms and marketing data sets
Experience in managing Web-to-Lead or Heroku would be an added bonus
Experience in managing SFDC Einstein or Tableau would be a plus
Familiar with agile methodology and managed sprint cycles.
Familiar with Google Analytics, Omniture and merge that
Basic knowledge of SQL would be preferred.
A bachelors in computer science or computing or general business bachelor's degree
*candidate would have to take a codemi test to determine proficiency.